![]() ![]() ![]() The brand-name Beauty Blenders are expensive (about $20 a sponge), and for a product that appears to be so simple and that’s so commonly replicated, you’d think a solid dupe would be fairly easy to come by. ![]() If you walk into just about any drugstore, it won’t take long for you to find about a dozen interpretations of the beauty blender from a wide variety of brands. Makeup brushes seem more professional and intimidating, and there are hundreds of different shapes and sizes to choose from, but Beauty Blenders are one size, and there’s no real technique or finesse behind application - just dampen the sponge and bounce the product into your skin, blending it out until you like the way it looks. After asking a few Beauty Blender owners why they prefer it over other makeup tools, I learned that in comparison to makeup brushes, folks seems to think that beauty blenders come across as more user friendly and non-fussy. Despite being a sponge, it actually doesn’t soak up too much product, and it manages to bounce and distribute product across the skin in such a way that it settles with a natural-looking, non-cakey finish. But there are a couple reasons for the sponge’s vast popularity and that explain why 17 are sold every minute globally: It can be used for all cream-based products (including foundations, concealers, cream blushes, etc.), and the Beauty Blender’s plush and porous texture applies makeup in an efficient and seamless way. To put it into perspective, I’ve seldom met a makeup artist who isn’t equipped with at least one in their kit, but what’s perhaps more astounding is that I’ve noticed most makeup owners in general seem to own one, whether they are occasional wearers of makeup or passionate beauty obsessives like myself. Over the years, Beauty Blender’s bouncy, egg-shaped makeup sponge has transcended its status as the makeup tool of the moment and cemented itself in the industry as a beauty staple. Photo-Illustration: The Strategist Photo: Retailer ![]()
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